Carrots or Coke?

If I had carrots or a can of Coke that I have to choose between, I would defintely choose the carrots. As a person who doesn’t drink sodas, I individually consider carrots to be a better tradeoff between a can of Coke and carrots. Although Coke seems more convenient and attracting because advertisers advertise the Coke with fascinating ads using different methods, carrots are much better than a Coke in several ways that they are much healthier, consumable in different ways of cooking, etc. But most of our classmates chose Coke over carrots. Why? It is because that people tend to like sweet and cool Coke rather than tasteless carrots. And since people like Coke much better than carrots, the demand is higher for Coke. Therefore advertisers work on improving ads on Coke and creating ease of access to supplies of Coke. If carrots were to have more demands than Coke, will the advertisers still work on advertising Coke rather than carrots? Hence, I believe marketers will always promote on selling what the society yearns rather than what the society needs.

When we say the market value is low, but the value in society is high, what does that mean? I would say it means that a service or product we consume has a low value in the market, but the value produced to society is substantial. Moreover, I believe this statement has connections with carrots and Coke. Carrots have low market value in the market, but it has a considerable value in the society. Whereas Coke has a high market value, but its value in society is unimportant. Therefore, it seems that market value and society value oppose each other. A better of example of this statement would be rice. As Koreans, our family considers a meal a meal when we have rice and dishes. Although having a little market value, rice is essential to Korean society to provide a meal. Also, an inexpensive material like a roll of toilet paper has low market value but a great value in society. Thus, everything in the market are necessary, and they all have different values and demands, but it’s just that marketers tend to advertise and acknowledge more on the things that have more value in the market.