Response to the discussion about Buzz Maketing

I could see some people with the viewpoint that marketing is bad that it deceives people to make profit, but I would say marketing is not bad but it just inherently comes with the products we utilize. Especially, I feel the Buzz marketing is a very natural form of advertising a product. For example, when I buy a product, like an iPhone, eventually I will talk about it with my family or friends, showing the features and actually advertising Apple and the phone unintentionally in an ordinary conversation. Therefore, in my opinion, when we talk about anything and no matter how we talk about it, we still advertise it. For instance if I give a critique about the iPhone that it is likely break easy if I drop it, and my friend doesn’t care about fragility but just likes it after just seeing its features, he’s still going to be interested about the iPhone and probably consider buying it later on.

While there are innumerous ways of Buzz marketing, I believe that the trend in the society is the Buzz marketing itself. As humans, we like to follow others and improve ourselves to be better than each other to not feel left out. When someone gets something interesting and attracts attention so he/she becomes “cool”, we tend to emulate or strive to become even better. When I was a child, I always had to have what others had. For instance, if my friend had a Game Boy, I had to have it too and even more games than my friend did or else I wouldn’t even talk to my parents. Therefore, Buzz marketing exists in the nature of mankind and it doesn’t seem to be a bad thing at all but helps us improve our lives.

In the reading “Unmarketable”, Moore tells that the Free market allows the consumers to choose what is the best for them. I believe his assertion is true because the society choose from the products that try to appeal from ads and win in the competition among the similar goods in the market. But in the end, only the chosen products survive. In final consideration, I believe that Buzz marketing is the main source of the ads causing the competition of products in the market.